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Article
Publication date: 10 June 2021

Seungjae Shin and Won-Jun Lee

The purpose of this paper is to identify the factors affecting user acceptance for NFC mobile wallets in both Korean and US markets.

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Abstract

Purpose

The purpose of this paper is to identify the factors affecting user acceptance for NFC mobile wallets in both Korean and US markets.

Design/methodology/approach

The proposed model extends the UTAUT2 model with new constructs of credibility (CR) and service smartness (SS). This study was analyzed using partial least square structural equation modeling on data collected from 701 college students between the ages of 18 and 29.

Findings

The results of this study demonstrate that performance expectancy (PE), effort expectancy (EE), CR, SS and habit (HB) have strong positive relationships with a user’s behavioral intention to use NFC mobile wallets. Comparing the results of the USA and South Korea, there are different results regarding PE and CR.

Research limitations/implications

This study shows that all factors except social influence (SI) have significant positive relationships with the intention to adopt NFC mobile wallets: Among the original UTUAT2 factors, PE, EE and HB are important determinants of NFC mobile wallet adoption and the new constructs, CR and SS, are significant determinants that influence BI. However, the target respondents are limited to college students of South Korea and the USA Thus, caution should be used when applying the results of this study towards less ICT developed countries and towards different age groups.

Practical implications

This study provides multiple practical contributions. First, this study emphasizes HB as the strongest factor for adopting NFC mobile wallets in both South Korea and the USA Second, this study also highlights the importance of SS. Third, this study reveals that SI is not associated with the adoption of NFC mobile wallets. Fourth, nationality differences between the USA and South Korea account for the differences in consumer behaviors.

Originality/value

This study has two main contributions: First, this study introduces a modified UTAUT2 model with two new variables (CR and SS) useful for NFC mobile wallets. Second, this study compares the results of partial least square structured equation models (PLS-SEM) of the two nationality groups, South Korea and the USA

Details

Innovation & Management Review, vol. 18 no. 4
Type: Research Article
ISSN: 2515-8961

Keywords

Article
Publication date: 21 December 2023

Won-jun Lee and Moon-Kyung Cha

The non-fungible token (NFT) market has been multiplying in recent years. NFTs are tokens stored on a blockchain network based on smart contract technology that can be used to…

Abstract

Purpose

The non-fungible token (NFT) market has been multiplying in recent years. NFTs are tokens stored on a blockchain network based on smart contract technology that can be used to represent ownership of digital assets and cannot be changed like-for-like. With NFTs, all recorded digital properties can be freely traded and stored with values, making them possible to increase content transactions' privacy and security. In addition, NFTs engender new ways to organize, consume, share and store digital content. Despite the rapid growth of the NFT market, related consumer behaviors have yet to be well-known and relevant academic research results are very scarce. This study aims to explain how NFT fits with blockchain and cryptocurrency and how consumers accept it. This paper also develops a structured causal model with multiple paths to explain the antecedents and attitude variables for NFT acceptance.

Design/methodology/approach

The data collection was conducted from 542 young consumers in Korea via an online survey. The structural equation modeling method was used to analyze the hypotheses.

Findings

Attitudes toward technology and assets positively affect NFT purchase behavioral intentions. Additionally, symbolic driver affects behavioral intention directly.

Originality/value

The results expanded the understanding of the NFT market and consumers, which are still in their early stages. They also provide valuable insights for establishing future market strategies for NFT.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 20 December 2023

Won-jun Lee

This study empirically examined consumer adoption attitudes and behaviors toward nonfungible tokens (NFTs). Findings indicate that consumer attitudes toward NFTs are influenced by…

Abstract

Purpose

This study empirically examined consumer adoption attitudes and behaviors toward nonfungible tokens (NFTs). Findings indicate that consumer attitudes toward NFTs are influenced by perceived usefulness, reliability and profit expectancy and that strong attitudes are associated with purchase intentions. Additionally, the relationship between attitudes and purchase intentions was moderated by technology optimism.

Design/methodology/approach

The authors utilized a partial least squares (PLS) model to examine the hypotheses in this empirical analysis. Obtaining a sample of actual NFT holders or experienced users is challenging. A total of 105 individuals participated in the study as valid responders by answering the screening question in the questionnaire. The authors opted for the PLS model as a research approach due to the limited size of the consumer population in the NFT market.

Findings

This study discovered that the adoption of NFTs was affected by technical aspects such as usefulness and reliability and the potential for future asset growth. Furthermore, the degree of attitude-to-intention conversion varied based on optimism, an inherent characteristic.

Research limitations/implications

This study offers valuable insights for NFT owners, content providers and trading firms. For the NFT market to expand, it must meet consumers' expectations for the desired content features and asset investment attributes. Additionally, customer targeting strategies should attract and appeal to technology enthusiasts with an optimistic outlook on technology.

Originality/value

The authors conducted an initial empirical analysis of actual NFT consumers, an area of research studied sparingly despite its significance.

Details

China Finance Review International, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2044-1398

Keywords

Article
Publication date: 1 February 2011

Sungmin Ryu, Eun‐Ju Lee and Won Jun Lee

This study seeks to introduce the concept of collectivism, and to assess its impact on interfirm commitment in both high and low collectivist countries.

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Abstract

Purpose

This study seeks to introduce the concept of collectivism, and to assess its impact on interfirm commitment in both high and low collectivist countries.

Design/methodology/approach

In evaluating the effects of bilateral power structures on commitment, the paper utilizes polynomial regression and the response surface approach.

Findings

Collectivism influenced a manufacturer's commitment to the relationship with its supplier only in Korea, but collectivism did not influence a manufacturer's commitment to the relationship with its supplier in the USA. On the other hand, for the USA sample, significant main effects of manufacturer power and supplier power, as well as a significant interaction between manufacturer power and supplier power on interfirm commitment were detected.

Research limitations/implications

The results demonstrate that the bilateral power magnitude between a manufacturer and its supplier was germane to the manufacturer's commitment. An increase in the supplier's power contributes to manufacturer's commitment, particularly under high bilateral power conditions. Under low bilateral power conditions, manufacturers were shown to become less committed to a relationship.

Practical implications

It is important for global companies to understand the prevailing national culture. US companies operating in Eastern countries, such as Korea, should consider these cultural differences and manage their interfirm relationships on the basis of their long‐term perspectives.

Originality/value

This study facilitates a greater understanding of the influence of national culture on inter‐organizational commitment. Specifically, it evaluates the relative influences of collectivism and interfirm power structures on interfirm commitment in both high and low collectivistic cultures.

Details

Journal of Business & Industrial Marketing, vol. 26 no. 2
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 28 January 2014

Doohee Lee and Won Jun Kwak

Performance of home health aides remains imperative in the medical community, but understanding the potential role of consideration leadership (CL) in improving performance of…

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Abstract

Purpose

Performance of home health aides remains imperative in the medical community, but understanding the potential role of consideration leadership (CL) in improving performance of home health aides in the literature has gone undetected. This paper seeks to address these issues.

Design/methodology/approach

The present study, using the 2007 National Home Health Aides Survey (n=3,308), aims to investigate the moderating role of consideration leadership (CL) in the relationship between injury and training among home health aides at the national level. Descriptive statistics and a hierarchical logistic regression analysis were performed.

Findings

Not all consideration practices play a positive role in the relationship between training and injury. The authors found only employee-focused consideration leadership practices, when introduced together with training, may benefit home health aides in reducing injury.

Research limitations/implications

To maximize training effectiveness, leaders may need to understand the importance of their own role in training transfer processes and attempt to demonstrate adequate influence behaviors such as consideration.

Originality/value

This research is the first of its kind to explore the role of consideration leadership in the relationship with injury and training among home health aides.

Details

Leadership in Health Services, vol. 27 no. 1
Type: Research Article
ISSN: 1751-1879

Keywords

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